Thursday, March 11, 2010

FUNCTIONS OF THE MASS MEDIA

SOCIAL FUNCTIONS

1. entertain
2. awareness
3. influence opinion
4. socialization
5. they act as glue
6. they set social agenda
7. mobilize people towards a course

All these are under social functions because they create some kind of awareness to society

POLITICAL FUNCTIONS
1. They agitate for change
2. mediator
3. investigate
4. link
5. gatekeepers
6. interpret
7.watchdog

These points are under political functions because the media keeps the politicians onthe toes and informs the people about the political situation



ECONOMIC FUNCTIONS

1. disseminate information
2.educate
3. create employment

Education, employment and dissemination of information are under economic because they help in building the country

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