The agenda setting theiry is basically about the idea that the media do not tell people what to think, but what think about. With or without the label, the idea of agenda setting has been with us since the days of the penny press.in agenda setting the media uses its power to make a few issues powerful by dominating. The criticisms is that the theory is too suited for news and campaigns ignoring other media contents. It focuses too much on politics.
Benard cohen (1963)wrote "the press is significantly more than purveyor of information and opinion. It may be successful much of the time in telling people what think but it is stunningly successful in telling its readers what to think." Another criticism is that there is this other question about the actual relationship between media reports and people's ranking of public issues. Who influences who? maybe the public sets the media agenda and then the media reinforce it.
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